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联系人:Steve 迪翁 -执行董事
电子邮件:  (电子邮件保护)
电话:(831)479-4912分机. 5

18新利备用网站 Prepares Major Consumer-Direct Marketing Campaign

11月2日,加利福尼亚州福布鲁克 -在8月的会员答谢活动上, 18新利备用网站为与会者提供了18新利备用网站令人兴奋的, 新的营销计划.  18新利备用网站的理想目标是“更多的新利18手机官网更经常地享受更多的鲜花”,18新利备用网站很高兴能代表更广泛的花卉行业发起这一高影响力的活动.

10月的前两周, 18新利备用网站董事会成员Jeanne Boes和Joost Bongaerts, 还有执行董事史蒂夫·迪翁, 是在华沙吗, 波兰和阿姆斯特丹, 荷兰来监督电影和静物照片的制作, 以及品牌设计和网站开发, 为18新利备用网站的新活动.

业内一致认为,COVID-19大流行极大地改变了鲜花的需求.  Many American consumers have altered their buying patterns to include more self-purchases, driven by a desire for the beauty of fresh flowers in their homes.  众所周知,花对心理健康的积极影响使花在消费者心目中进入了一个新的类别.

Our marketing campaign, to be launched on Instagram, YouTube, Spotify, and Pinterest in January 2022 is specifically designed to capitalize on this emerging trend.  Our media distribution is planned to engage over 60 million consumers in our target audience, “审美探索者”由25-39岁的女性组成,她们关注健康和时尚.

The results from Warsaw and Amsterdam have been very encouraging!  与包括180个阿姆斯特丹(NL)的团队合作, MindsEye作品(英国), Tango Productions (PL) and with floral stylists The Wunderkammer (GR), 以及来自洛杉矶的导演杜根·奥尼尔, 18新利备用网站希望有专业人士, 巧妙的广告活动,融入幽默, 视觉感兴趣, and a relatable message that promotes the enjoyment of fresh flowers. 

随着竞选活动的临近, 18新利备用网站将与许多行业利益相关者接触,帮助通过您自己的社交媒体渠道扩大18新利备用网站的消费者信息, as well as hard assets such as point-of-sale posters and truck wrap graphic designs.

For inquiries, please contact Steve 迪翁, Executive Director of 18新利备用网站 at (电子邮件保护).

 

   

 立法的更新:

AB-73 Employment safety: agricultural workers: wildfire smoke.

AB-25 Worker classification: employees and independent contractors.

AB-2257工人分类:雇员和独立承包商:职业:专业服务.

就业实践:休假时间.

SB-1102 Employers: Labor Commissioner: required disclosures.

AB-2043 Occupation safety and health: agricultural employers and employees: COVID-19 response.

HR-102 (2019-2020)

AB-2043 Occupational safety and health: agricultural employers and employees: COVID-19 response.(2019-2020)
** ab - 2043批准

AB-1205 California Cut Flower Commission: 成员hip: reconvening commission.(2019-2020)
**AB-1205 California Cut Flower Commission: 成员hip: reconvening commission - Passed

AB-1035 COVID-19 emergency: small businesses: immunity from civil liability
 

18新利备用网站, 新利18手机官网首屈一指的花卉贸易协会,为48个州的种植者和整个供应链提供服务, is pleased to announce the hiring of Steve 迪翁 as executive director.

迪翁, 谁在11月2日开始新职位, 他说他很高兴被任命,并期待在花卉行业担任这样一个有意义的领导角色. “为18新利备用网站建立的愿景做出贡献——包括当选的董事会和协会成员——是一种荣誉,也是一个分享我的见解和奉献的黄金机会,迪翁说. 他对18新利备用网站非常熟悉,因为他在董事会任职超过16年, 曾两次担任协会主席.

在超过26年的时间里,迪翁已经涉足花卉行业,并一直是一个脚踏实地的评估者和参与者. “在过去7年里,Wafex美国供应链的发展帮助我访问了五大洲19个国家的农场和分销商. 我了解到,尽管存在国际差异, the flower business is just about the same everywhere you go and challenges are mostly universal.”

迪翁的行业成就包括1998年被美国花卉协会评为年度花卉营销者, and induction into The American Academy of Floriculture in 2010. 他拿的是B.A. 来自圣地亚哥大学. 

While maintaining focus on 18新利备用网站 transportation initiatives, 迪翁还将高度重视与目前的18新利备用网站子公司和其他行业协会的合作. 他说,随着COVID-19大流行继续给花卉行业带来新的负担,18新利备用网站的成员现在尤其应该得到指导和支持. “随着行业在这一时期的发展, 18新利备用网站将尽18新利备用网站所能帮助18新利备用网站的股东利用现有的机会,迪翁解释说.

Frank Biddle, president and owner of Francis Biddle International, Inc. 他表示,迪翁正是该协会一直在寻找的领导人. “18新利备用网站是一个乐观的行业,拥有改变消费者生活的优质产品和服务, 但现在的挑战很多. 他拥有多年的相关领导经验,并在行业中承担了许多级别的责任, we see Steve as the ideal person for the executive director,比德尔说:“.

迪翁说, “18新利备用网站 aspirational goal is clear – More Americans enjoying more flowers more often. 能和18新利备用网站优秀的员工一起工作,我感到非常兴奋, 成员, 以及导演们帮助实现这一愿景.”

 

                  

18新利备用网站以AFE捐款加强奖学基金

2021年1月5日,加利福尼亚州福布鲁克  18新利备用网站, the leading floral trade association in California serving growers and the entire 48个州的供应链, 宣布捐赠50美元,给位于亚历山大的美国花卉捐赠基金会(AFE), VA. The monetary gift is directed to fund the 18新利备用网站 Scholarship administered by AFE.

“通过继续资助18新利备用网站奖学金来支持美国花卉捐赠基金会的努力是一项有价值的投资,也是18新利备用网站致力于培育和维持花卉产业的真正措施,史蒂夫·迪翁说, 福布鲁克的执行董事, 总部协会. 想着长寿, 这一实质性的礼物是一种公认的方式,以推动18新利备用网站的许多努力之一,以确保花卉有一个健全的未来顶尖人才进入行业.”

Created for undergraduate students attending an accredited California college or university, 或新利18手机官网居民参加美国大学.S. university or accredited college, the 18新利备用网站 Scholarship was initiated in 2018. 到目前为止, the donation amount from 18新利备用网站 to AFE for the designated scholarship fund has reached $200,000.

“获得这种财政支持为正在进行的AFE奖学金项目带来了极大的关注. 18新利备用网站特别高兴能够管理18新利备用网站奖学金和其他30个奖学金项目,因为这对学生来说意义重大, 他们的家庭和花卉产业,黛比·切斯特说, AFE执行董事. “50美元,000美元的捐款每年可带来8美元的收益,000 – a rousing amount sure to be appreciated by future scholarship recipients.”

AFE的主要功能, awarding scholarships for floriculture and horticulture students occurs annually. 有兴趣的候选人可以在www上阅读奖学金说明和申请截止日期信息.养老.org/scholarships.

自11月2日起担任执行董事, 也是18新利备用网站的长期成员, 迪翁说, 他说:“决定和行动以这个级别向奖学金基金捐款,代表了现任董事会实施一种机制,以确保基金的永久质量.“董事会, 它由13个18新利备用网站成员组成, is dedicated to addressing current industry issues while planning for the future. 迪翁指出,18新利备用网站的董事会成员很有远见,该协会正计划开展许多活动来支持和扩大目前的活动,以实现一个雄心勃勃的目标——让更多的新利18手机官网更经常地享受更多的鲜花.

To learn more about American Floral Endowment, please visit www.afe养老.org.
照片由AFE提供

 

 

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联系人:  J Schwanke
电话: 
电子邮件:  (电子邮件保护)

 “电视节目 施万克的《18新利备用网站》 启发观众插花和赏花" 

2021年8月24日,密歇根州大急流城 -“这正是我希望发生的事情——人们不仅会观看节目,而且会被激励去尝试插花——并亲身体验好处,施万克说, 电视节目《18新利备用网站》的主持人和创作者,在全国公共电视台(PBS)播出。. (左图- J喜欢与“生命绽放”节目的嘉宾分享插花的简单乐趣-照片为Trina Weller和J Schwanke).

“My initial goal was to make people comfortable with flowers,” J continued. “我想消除恐吓因素. 你有没有注意到,当有人送出一束花——就像女主人送的礼物——无论是送的人还是收的人都不想安排它们. They love the flowers but are afraid they won’t place them in the vase correctly.J向观众展示了通往成功的简单技巧.

“Remember, the only person you really need to please is yourself, so give it a try!”J指出. “And judging by the response to the show and the dramatic uptick in flower sales, 观众是成功!”

“我很高兴收到私人信件, 以及观众通过电子邮件和社交媒体的评论,我兴奋地说:. “这部剧真的为观众连接了这些点, and they are sharing their experiences of arranging flowers and enjoying the experience.”

“这些信息鼓舞了我. 其中一个, 那是一封漂亮的手写邮件,是的, snail mail – inside a lovely card from a viewer in Colorado,“叙述了J. (右图-插花观众提交的实际照片,他们是在观看了《18新利备用网站》后受到启发而做出的插花)

苏珊P. 写了, “I’ve learned so much about incorporating plants and flowers into nearly every aspect of my life, 我的花园, 我的天赋和我的生活方式. 这已经成为我在自然中看待自己的一部分.”

另一位观众Lisa K., 共享以下, “我很喜欢在家里布置一些东西,提醒自己生活中应该有一点奢侈和轻浮, 而且我不需要很多钱就能得到它.” 

“不久, viewers started sending in pictures of flowers they had arranged themselves,”J指出, “这是美妙的, not only that they are discovering the power of flowers 第一个-hand - which is so important, but that they take the time to share what they have created with me. 我很感激.”

从弗吉尼亚K. in South Carolina, “I love your style of floral arranging and have learned soooo much. 我附上了一张我最近的照片. 我丈夫说,‘我会为你骄傲的!’”

杰基B. 下面是来自纽约长岛的报道, 还有她的照片, “我在超市买的花束上有一个Protea! 我看到这些的时候太激动了. 我加上了百合.”

几周后杰基B. followed up with, “Here is this week’s supermarket arrangement. 我买两束不同的花束,把它们混合在一起. 最后,一些金鱼草! 我把一些大康乃馨掖得更深了. 请继续关注!包括另一幅画.

田纳西州观众Carol D. 写, “I recently applied skills you taught me to purchase grocery store flowers, 准备和安排它们. 我对结果非常满意. 非常感谢,并保持良好的工作.” (Pictured left - J Schwanke- Host of "施万克的《18新利备用网站》" on Public Television).

一些观众将J比作PBS的偶像先生. 并将J称为花界的“鲍勃·罗斯”. 这些都是令人惊叹的赞美. To be mentioned in the same breath with such legends of kindness is humbling, 毫无疑问,”我说.

虽然这样的比较几乎是超现实的, the notes and pictures of viewer-made arrangements are very real and so inspiring for me,”我说. “However, there are also viewer messages that really reflect the true power of flowers. I am humbled that they would share their personal challenges, and I am gratified that they discovered that flowers could make such a difference in their lives.”

Along with a steady stream of pictures of her arrangements, Claudia D. 来自科罗拉多州, “I do know for sure; I would LOVE to share my story of how I found you on TV during some of my darkest and scariest days. I can’t thank you enough for helping me through those times.”

“不是我的问题,是花的问题,”J断言.


(Pictured above: Simple Easy to create Flower projects- are part of each “Life in Bloom” episode.)

施万克的《18新利备用网站》 is still accepting underwriters for Season 4, which debuts nationwide in the U.S. 在2022年4月.

有关展览的查询和意见,欢迎访问: (电子邮件保护)

施万克的《18新利备用网站》 由美国公共电视台播出. 查看当地的公共电视节目,找出时间 施万克的《18新利备用网站》 你所在地区的空气. 该节目也可以通过流媒体免费观看 www.uBloom.com/LifeInBloom 以及PBS应用程序.

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